Prime Cuts is a specialty food market in every sense. It’s clean and delightful atmosphere is centered around a one-of-a-kind European-style product display case that features premium beef, pork, chicken, and seafood offerings. The attention to detail from owners Walt and Starlet McGaskey can be seen throughout the store from the great lighting to the unique variety of products. The McGaskey’s focus on customer service cannot be understated. From the beginning, they have been determined to ensure that Prime Cuts (Jackson, MI) has the charm of a small town while bringing big city offerings. Fast forward 13 years and they have not only met these expectations but exceeded them. We sat down with Walt and Starlet recently to discuss how Prime Cuts became a go-to specialty food market and how they plan on keeping it that way well into the future.
A specialty market is based on the principle of providing special goods and services to customers. This seems simple enough but in reality, creating something truly special takes a sharp focus on quality. When Walt and Starlet McGaskey set out to create their own specialty market 13 years ago, they knew they needed to set themselves apart through the quality of their products and the service to their customers. With this in mind, they have created a specialty market that is unrivaled in and around Jackson.
Starlet is in charge of finding gourmet grocery items for the store. She focuses on local and Michigan-produced products. Many of these products are hard, if not impossible to find in their area such as Moomers ice cream from Traverse City, MI. Other items are the perfect complement to many of their fresh meat and seafood items, like the large selection of rubs and sauces.
While Starlet focuses on unique grocery items, Walt is responsible for providing the highest quality meat options around. With a focus on sourcing and sustainability, Walt has built a trusted meat program that includes prime cut steaks (hence the name), Wagyu beef, fives types of gourmet bacons, smoked sausages, premium fresh seafood, and many other high quality products. Their customers have come to expect only the best from Prime Cuts meats and that is a testament to Walt’s focus on quality and value over price. No other grocer in their area offers what they do and this is why Walt says they don’t actually have any
competition. Their customers are looking for the best value and they know they will receive that from Prime Cuts. Superior Foods has been fortunate enough to be a partner with Prime Cuts and their meat program for roughly 10 years now. With suppliers like Snake River Farms and products like fresh Alaska Sockeye salmon, Superior provides not only high quality items to Prime Cuts, but a trusting relationship that is similar to what Prime Cuts customers expect from them.
One aspect of Prime Cuts that continues to grow is their deli. With a demand for to-go meals over the last year and a half they have expanded their housemade deli offerings. To continue to develop this aspect of the business, they have brought in Chef Brad Sorenson. As with every other aspect of the business, Chef Sorenson concentrates on, you guessed it, the highest quality ingredients possible when creating dishes and salads in their deli. One creation that is in the works is a ‘signature sandwich’ with hopes to again set themselves apart from the rest.
The McGaskey’s are quick to attribute Prime Cuts’ success to their loyal customers, valued suppliers, and team of employees. Many have contributed to what Walt and Starlet have created and because of this, Prime Cuts is a true SPECIAL-ty market.
Prime Cuts is passionate about providing exceptional customer service and premium quality food. Snake River Farms (SRF) and Double R Ranch share this same passion. Their beef is completely sourced from family owned farms in the Northwest U.S. where environment and animal care are top priority. Taking pride in what they do and how they do it results in beef that stands out, not only with unforgettable taste, but with it’s story. Superior Foods is proud to be one of a select few partners that offer SRF and Double R Ranch products in the entire U.S.